Radicle Blog
Content Marketing and the Power of Reciprocity
Content marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of reciprocity — trying to repay, in kind, what another has provided for us — is a deeply ingrained human...
These 3 Things Make a Good Story
Content Marketing 101 — create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the channel — website, newsletter, social media, video, sell sheets, or webinars — your content should...
People Don’t Want Science — They Want Stories!
In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help make a case. I spent hours crafting messages for each different audience using the research as my inspiration. I had a...
Caption This!
This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising source. The ‘bean counter,’ our Controller, is consistently offering fantastic zingers; proving that with the right approach,...
2 Ways a Playoff Bracket Can Help Guide Your Marketing Strategy
Ah spring. Seeding is right around the corner. The harsh winter is (almost) in our rear-view windows. Yet, all I can concentrate on is sheets of ice…and men with beards. Yep, it’s NHL playoff time. Why am I talking hockey in a column about content marketing? Well...
Want to Connect with Growers? Consider Your A.U.D.I.E.N.C.E.
At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify the best possible path forward. Effective and engaging communication starts with taking the time to analyze the target audience....
Good Artists Copy. Great Artists Steal!
Steve Jobs once proudly said in an interview: “Picasso had a saying – 'good artists copy; great artists steal' and we [at Apple] have always been shameless about stealing great ideas." Apple doesn’t just ‘steal’ great ideas, they understand what makes an idea great...
Consider Your Constant Content
Your website is open for business 24-7. It doesn’t take a day off when you do and customers can access it at any time. So, what is your website saying when you’re not around? Websites are too often thought of like a fact sheet or brochure. You made the investment,...
5 Content Marketing Resolutions You Should Make Today
As the New Year looms, take time to look back over the past and evaluate your content marketing efforts. Go Long A recent study with Buzzfeed and Curata revealed that content gets more impactful and effective the longer it is. Blog posts over 1,000 words are far more...
Make a Connection Today
Does Florida Georgia Line know their audience? You bet! I think we all like to believe we can connect with people - connect with ideas, connect with opportunities, or connect on an emotional level. Most of my world is driven by three simple words: 1. AUDIENCE –...