by Seed World CREATE | Dec 3, 2018 | Content Marketing, INSIDERS
I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is the world’s largest regional association, with membership from over 50 countries. Networking is a central function at...
by Seed World CREATE | Oct 16, 2018 | Content Marketing, INSIDERS
Content is the backbone of any effort to interact with customers. Content speaks directly to the audience and encourages dialogue. Content remains the best way to connect with your customers. But not all content is equal. Quality over quantity: Quality content...
by Seed World CREATE | Sep 16, 2018 | Content Marketing, INSIDERS
I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work. Developing a plan encourages me to think of all the different elements or considerations. I research, assess, and figure out the steps to succeed....
by Seed World CREATE | May 28, 2018 | Content Marketing, INSIDERS
In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help make a case. I spent hours crafting messages for each different audience using the research as my inspiration. I had a...
by Seed World CREATE | Apr 27, 2018 | Content Marketing, INSIDERS
This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising source. The ‘bean counter,’ our Controller, is consistently offering fantastic zingers; proving that with the right approach,...
