Marketing is a complex and ever-evolving process. It can be daunting to determine which metrics will provide the most accurate picture of your return on investment (ROI). Whether you are evaluating campaign performance or tracking sales leads, the key to obtaining...
Creating great content can be hard. It requires time, effort, and a lot of creativity. But it’s so important for keeping your customers engaged with your brand. Video is one of the most powerful mediums out there. It can be used to tell a story, show off your product...
Have you ever thought about your favourite book and why you love it? Why you chose it, what kept you reading, wanting to know more? A good author shares many of the same qualities as a good salesperson. They know how to grab your attention, draw you in, and keep you...
It is widely known that social media can be a propelling force in getting your company noticed by a vast audience. What escapes many however, is the skills and know-how to maximize the potential of their accounts. You’ve grown your following, you post regularly, and...
The average website user will give you 15 seconds to share something that engages them or catches their attention. Otherwise, they’re going to “bounce” and leave the page. So how do keep this from happening? A big piece of this is having content that captures your...
Across the globe COVID-19 restrictions are being loosened, lifted, or eliminated. This doesn’t mean the end of the pandemic is a foregone conclusion. Chances are we’ll need to remain adaptable and ready to pivot should cases rise again. Our team is looking forward to...
