The average website user will give you 15 seconds to share something that engages them or catches their attention. Otherwise, they’re going to “bounce” and leave the page. So how do keep this from happening? A big piece of this is having content that captures your...
Across the globe COVID-19 restrictions are being loosened, lifted, or eliminated. This doesn’t mean the end of the pandemic is a foregone conclusion. Chances are we’ll need to remain adaptable and ready to pivot should cases rise again. Our team is looking forward to...
For many of us that started our career in sales – specifically in product sales – we were likely indoctrinated into school of features and benefits selling. If I asked you right now to tell me about a new product, your default might be to say something like: “Product...
As the old saying goes, when you assume you make an ‘ass’ out of ‘u’ and ‘me’. So, with that in mind, ask yourself these questions and answer honestly. Could you define your company’s sales process? Have your sales team been onboarded so that they would define your...
Marketing is the fuel that drives your sales engine and is critical for success. I hear it often. “Let’s just cut our marketing spend, because we are not sure how the market will fare.” This is a dangerous concept! We all know how important fuel is, and it does not...
Marketing is how you talk to your audience while the brand you create determines “how” or “if” your audience talks about you. If your marketing strategies are successful, how you talk to your audience and how they talk about you will be synonymous. You can ensure your...
