Marketing is how you talk to your audience while the brand you create determines “how” or “if” your audience talks about you. If your marketing strategies are successful, how you talk to your audience and how they talk about you will be synonymous. You can ensure your...
If you take a poll and ask people what is more important – the journey or the destination you are likely to get proponents for both options. In business we are tasked to keep our eye on the prize – sales and revenue targets – but when it comes to creating repeat...
Before you get too excited, fear not, I am still the president of Seed World Group, my vaccine appointment is booked, and I hope to see your smiling face at an industry event soon. But if this title got your attention you might be wondering...
Twitter has over 187 million active users. That’s a lot of people, so you definitely want to tap into this audience. Although Twitter is often more news-based, used to keep up with the world around us, it has proven an effective space for businesses to communicate...
Social media marketing is an important tool in today’s marketing toolbox. The key to success is to know which platforms might be right for you. According to data from WebStrategies, there are three social media platforms that deserve most of your attention, or rather,...
Fifteen years ago, I missed out. Big time. I saw my favourite musician — Todd Rundgren — perform live. He did a show in my hometown and I had a blast. What I didn’t realize is that he took time to do an impromptu meet-and-greet with fans afterwards, and I had already...
