by Lindsay Hoffman | Jan 3, 2018 | Content Marketing, INSIDERS
As the New Year looms, take time to look back over the past and evaluate your content marketing efforts. Go Long A recent study with Buzzfeed and Curata revealed that content gets more impactful and effective the longer it is. Blog posts over 1,000 words are far more...
by Lindsay Hoffman | Aug 9, 2017 | Content Marketing, INSIDERS
If I made you keep reading, then I will consider this headline a success! The power of a strong headline is something that shouldn’t be overlooked. Sure, you’ve got great articles and content but according to recent industry statistics, 80 percent of people will read...
by Lindsay Hoffman | Jun 30, 2017 | Content Marketing, INSIDERS
If the prospect of adding another “to do” to your list is holding you back from engaging in content marketing, you’re likely not alone. That said, the impact of content marketing shouldn’t be overlooked — people are hungry for information. Done well, content marketing...
by Lindsay Hoffman | May 18, 2017 | Content Marketing, INSIDERS
There is no “set it and forget it” mentality when it comes to content marketing. Just like you wouldn’t leave an auto-steer vehicle unmanned, you shouldn’t leave your content marketing unmanned. With content marketing, you must be present to make adjustments, fine...
by Lindsay Hoffman | Feb 3, 2017 | Content Marketing, INSIDERS
Keeping people coming back to your blog or website is one thing — getting them to subscribe or identify themselves is a whole other kettle of fish. That’s why it’s important you take the time to create quality content to build your audiences’ trust/confidence in your...
