We are driven to CREATE Unique. Seed-Specific. Solutions.
We design and implement sales and marketing solutions for the global seed industry.
How Will Working with Seed World CREATE Transform My Business?
Significantly increased search rankings and organic traffic.
Full alignment between sales, marketing, and the organizational vision.
Shortened sales cycles, and increased close rates.
A trained team that’s not dependent on an agency for the long term.
Optimized website for lead generation and sales enablement.
The absolute best content in your industry.
When you understand your AUDIENCE, MESSAGE and CHANNEL …
- You attract more of your ideal customers. By sharing exactly who you are, why you do what you do and understanding what truly connects with your client and potential clients.
- You cut through the noise. In our increasingly chaotic world, its never been more important to find your unique voice in order to inspire, engage and delight your perfect clients.
- You create the right impact and expectations. How we perceive something is often decided within a split second, sand so, by choosing the right message for the right audience and presented on the right channel, you’re able to create a connection on a deeper level.
- You build considerable credibility. By identifying what sets you apart, you can position yourself as the expert and build your business.
- You create a solid foundation to build upon. When you are confident about your content and your business, it shows in everything you do. With a brand that is positioned to connect, you can continue to grow.
Marketing Communications Strategy
Custom Web Design
Paid Search Advertising
SEM and SEO
Speaking and Facilitation
Typical Agency Approach
- Creates a cycle of dependency, so you are beholden and they get to the largest retainer.
- The agency creates your content in a silo, often lacking the tone and expertise of your company and thus not connecting to the audience.
- Your sales team is rarely, if ever included, leading to a missed opportunity to use their wealth of customer knowledge to create shorter sales cycles and higher close rates.
- Your team never learns how to use your own sales and marketing tools.
- You have to tell your agency what to do and they do it.
Internal Marketing Approach
- Lots of amazing ideas but limited horse power to execute.
- Leadership uncertain on path as no road map is clearly defined.
- Lots of “shooting from the hip” as opportunities come up – very reactive approach.
- Decisions made on gut feelings rather than analytics.
- One person’s “opinion” becomes the guiding principle, which may or may not connect with the target audience
- Not everyone is capable of creating content.
SWC’s Approach – Guide
- We are guides to help you on your communications, marketing, and sales journey.
- We understand the seed industry, the jargon, and the tone necessary to connect with clients.
- We leverage your teams experience and expertise, by using messages that your sales team uses to close deals.
- We provide strategy and structures to the systems you’ve already built.
- We are content experts that you can use when you need extra bandwidth.
We design and implement Sales & Marketing Solutions for the global seed industry.
Work with us.
Is your business looking for ways to engage with the global seed industry? Are you looking for a roadmap and action plan on how to connect with your customers? Whether you need an impact video, print and digital media campaign, website or content for your next newsletter – let’s talk. Schedule a 15 minute Discovery Call with our president and learn how Seed World Group can help.