In agriculture, and more specifically in the seed sector, we are collectively very good at sharing information – we do it all day, every day. But is that sticky enough? Does that convey the why of what we do? Last time I checked, customers or potential customers often...
In my professional journey, I’ve come to appreciate the role of facilitators as indispensable contributors to effective discussions and even more so when there is desired outcome. Whether it’s a brainstorming session, a strategic planning meeting, or a...
In today’s fast-paced digital landscape, the significance of engaging content cannot be overstated. It stands as a crucial element for achieving business success. As industry expert or thought leader, your ability to craft unique and compelling content plays a pivotal...
I recently returned from a successful trip to the Euroseeds Congress on the picturesque island of Malta. Every time I return from an event, I meet with my team and evaluate our preparations, execution and follow-ups and look for ways to make the whole experience more...
It’s 2 am, and I can’t sleep. Every random thing on my to-do list is going through my head. My solution? Ask Google, and find solutions so I can fall back asleep. As I scroll through the results, I see options for sites that have spent time refining their...
It’s a common discussion being had in management teams universally, sales are soft. So why are sales teams underperforming? Some might attribute it to the effects of the pandemic or maybe it’s just complacency that’s happened over time. Regardless of the why, we can...
