by Shawn Brook | Jan 26, 2018 | Content Marketing, INSIDERS
Your website is open for business 24-7. It doesn’t take a day off when you do and customers can access it at any time. So, what is your website saying when you’re not around? Websites are too often thought of like a fact sheet or brochure. You made the investment,...
by Lindsay Hoffman | Jan 3, 2018 | Content Marketing, INSIDERS
As the New Year looms, take time to look back over the past and evaluate your content marketing efforts. Go Long A recent study with Buzzfeed and Curata revealed that content gets more impactful and effective the longer it is. Blog posts over 1,000 words are far more...
by Shawn Brook | Nov 22, 2017 | Content Marketing, INSIDERS
Does Florida Georgia Line know their audience? You bet! I think we all like to believe we can connect with people – connect with ideas, connect with opportunities, or connect on an emotional level. Most of my world is driven by three simple words: 1. AUDIENCE –...
by Shawn Brook | Oct 6, 2017 | Content Marketing, INSIDERS
If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects want good information that helps them make good decisions, but they don’t like being sold. Most of us research products and services...
by Seed World CREATE | Sep 15, 2017 | Content Marketing, INSIDERS
A common complaint about content marketing campaigns is that people don’t see it making an impact for their business. But before you blame the marketing genre, have you stopped to evaluate the quality of the content you’re generating? Don’t shoot the messenger! If...
by Lindsay Hoffman | Aug 9, 2017 | Content Marketing, INSIDERS
If I made you keep reading, then I will consider this headline a success! The power of a strong headline is something that shouldn’t be overlooked. Sure, you’ve got great articles and content but according to recent industry statistics, 80 percent of people will read...
