by seedworldgroup | Jan 28, 2019 | Content Marketing, INSIDERS
LinkedIn is different from other social media platforms because it’s business-focused and mainly used by professionals looking to make meaningful connections. There’s three main reasons why it can be so useful for this purpose. Your target audience is here. According...
by Seed World CREATE | Dec 3, 2018 | Content Marketing, INSIDERS
I recently had the honour of attending the 25th annual Asia and Pacific Seed Association (APSA) Asian Seed Congress in Manila, Philippines. APSA is the world’s largest regional association, with membership from over 50 countries. Networking is a central function at...
by seedworldgroup | Nov 3, 2018 | Content Marketing, INSIDERS
Half of the world’s population is using social media platforms, according to Hootsuite — it’s safe to say that your customers are online. They’re interacting on social media channels and are going online to search for information and look for recommendations. If your...
by Seed World CREATE | Oct 16, 2018 | Content Marketing, INSIDERS
Content is the backbone of any effort to interact with customers. Content speaks directly to the audience and encourages dialogue. Content remains the best way to connect with your customers. But not all content is equal. Quality over quantity: Quality content...
by Seed World CREATE | Sep 16, 2018 | Content Marketing, INSIDERS
I’m a planner. I’m the person who doesn’t understand how people can operate without a plan. I need to plan the work. Developing a plan encourages me to think of all the different elements or considerations. I research, assess, and figure out the steps to succeed....
by seedworldgroup | Aug 29, 2018 | Content Marketing, INSIDERS
Content marketing’s goal is to create and distribute valuable, relevant, and consistent content. Content that triggers a response to drive action. The notion of reciprocity — trying to repay, in kind, what another has provided for us — is a deeply ingrained human...
