Radicle Blog
Focus on Knowledge Sharing, Not Sales
One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When this happens, you lose the attention of the reader and damage the relationship you’ve been working so hard to...
So You Want to Participate in Content Marketing – Now What?
Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions to start creating content. And I agree, content marketing is a great tool to help build a relationship with...
How to Make Customers Listen (Really Hear What You Say)
I’m sure you’ve all said it before: “If I could just get five minutes with customer X to tell him about our new widget, I’m sure I could make the sale.” But when you get those five minutes, how did you use them? Did you spotlight all the benefits of your widget and...