Radicle Blog

To be successful, the content you provide must resonate with your audience so they will follow you where you want to take them. The content you create should be focused on fulfilling your customers’ needs and interests, so that they come to build a trusted and...

You’ve hit the wall. The first few content marketing posts flowed easily, but now that you’ve cherry-picked the obvious and low-hanging fruit what’s left to write about? Don’t worry you’re not alone. According to a 2015 study from B2B Content Marketing: “Despite all...

Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can begin to get an accurate sense of your return on investment, you must know what it is you want to accomplish. Only then can...

One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When this happens, you lose the attention of the reader and damage the relationship you’ve been working so hard to...

Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions to start creating content. And I agree, content marketing is a great tool to help build a relationship with...

I’m sure you’ve all said it before: “If I could just get five minutes with customer X to tell him about our new widget, I’m sure I could make the sale.” But when you get those five minutes, how did you use them? Did you spotlight all the benefits of your widget and...