Radicle Blog

If the prospect of adding another “to do” to your list is holding you back from engaging in content marketing, you’re likely not alone. That said, the impact of content marketing shouldn’t be overlooked — people are hungry for information. Done well, content marketing...

You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content, do you only use it once? For a content marketing program that thrives, is cost effective and drives profit, you should be shaking your head...

You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your content “quality” content? If you’re hoping to get the attention of key decision-makers in the seed industry, you better...

Keeping people coming back to your blog or website is one thing — getting them to subscribe or identify themselves is a whole other kettle of fish. That’s why it’s important you take the time to create quality content to build your audiences’ trust/confidence in your...

The winter months in the seed industry are filled with industry events, meetings and trade shows. All of these in-person events are a hotbed for lead generation – you have a highly specific audience viewing your brand and messaging in a captive setting. Pair this with...

If you are lucky, you have one of those friends who “knows someone” who can help in just about any situation, someone who is a trusted expert or authority and who has built a relationship with them and has proven their expertise on the topic. As a business owner, this...

To be successful, the content you provide must resonate with your audience so they will follow you where you want to take them. The content you create should be focused on fulfilling your customers’ needs and interests, so that they come to build a trusted and...

You’ve hit the wall. The first few content marketing posts flowed easily, but now that you’ve cherry-picked the obvious and low-hanging fruit what’s left to write about? Don’t worry you’re not alone. According to a 2015 study from B2B Content Marketing: “Despite all...

Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can begin to get an accurate sense of your return on investment, you must know what it is you want to accomplish. Only then can...