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Radicle Blog

Branding: Why is Audience-Centric Story Telling Critical?

Branding: Why is Audience-Centric Story Telling Critical?

In agriculture, and more specifically in the seed sector, we are collectively very good at sharing information – we do it all day, every day. But is that sticky enough? Does that convey the why of what we do? Last time I checked, customers or potential customers often make emotional decisions when we ASSUME they make decisions based on logic and information. 

Mastering First Impressions: How Shifting your Mindset Can Harness Your Website’s Potential

Mastering First Impressions: How Shifting your Mindset Can Harness Your Website’s Potential

ead. My solution? Ask Google, and find solutions so I can fall back asleep. As I scroll through the results, I see options for sites that have spent time refining their SEO, displaying answers to my questions in the results, and sites where their search results are a combination of random characters and sentences the engine has automatically pulled from site content.

Finding Your Team’s Spark Again

Finding Your Team’s Spark Again

It’s a common discussion being had in management teams universally, sales are soft. So why are sales teams underperforming? Some might attribute it to the effects of the pandemic or maybe it’s just complacency that’s happened over time. Regardless of the why, we can...

Creating a brand that aligns with a company’s goals and values takes an investment of time, effort and money. While that process is demanding enough on its own, facing today’s digital age requires that next step: social media content creation and engagement. In order...

Bring Your Content to Life

Bring Your Content to Life

Video is one of the most powerful mediums out there. It can be used to tell a story, show off your product or just communicate with your audience in a more engaging and accessible way than the written word alone can do. And on top of all that, videos perform better across every digital channel and platform — plus they’re fun!