Radicle Blog

How You Talk to Your Audience Vs How Your Audience Talks About You
A website is the backbone to your digital presence. It is strengthened by content, paid ads, social media & email marketing. These pieces guide your audience on their buyer’s journey.

The Journey or the Destination?
It is important that a company have a path to attract new prospects & a defined sales process to close the business. Marketing and sales work hand-in-hand.

Why I Hired Someone to Do My Job
For many companies in the seed industry marketing tasks often get set aside in favour of executing sales. That’s why I hired someone to do my job.

There’s a Good Chance You’re Using Twitter Wrong
Twitter is often more news-based, used to keep up with the world around us, it has proven an effective space for businesses to communicate their message.

3 Social Media Platforms to Look at That Aren’t Twitter
Social media marketing is an important tool in today’s marketing toolbox. The key to success is to know which platforms might be right for you.

Starstruck on Zoom: The Power of Virtual Connection
Despite thinking it was impossible to replace “real” connection with virtual connection, the virtual world opens up possibilities that we can use to connect.

Differentiating Yourself in a Saturated Virtual World
Instead of masking the fact that your event is digital, embrace it and brag about it. Technology allows us to provide more flexibility in a virtual world.

What is UX and How Can it Help Your Business?
Changing markets leave us looking for solutions that will effectively lead to sales. However, we must not lose track of what is most important — user experience

Creating a Good Email Signature will Help you Stay on Brand
Email signatures have evolved over the years, however, there’s still a few key things that make for a good closing to your email.

Yes, Virtual Jet Lag is a Thing. Here’s What to do About it
I recently took part in a virtual event organized by a group based in Europe. It had many similarities to the in-person version of this popular conference — sitting in on seminars, chatting with colleagues, and the jet lag that usually comes with attending conferences...