A website is the backbone to your digital presence. It is strengthened by content, paid ads, social media & email marketing. These pieces guide your audience on their buyer’s journey.
It is important that a company have a path to attract new prospects & a defined sales process to close the business. Marketing and sales work hand-in-hand.
For many companies in the seed industry marketing tasks often get set aside in favour of executing sales. That’s why I hired someone to do my job.
Twitter is often more news-based, used to keep up with the world around us, it has proven an effective space for businesses to communicate their message.
Social media marketing is an important tool in today’s marketing toolbox. The key to success is to know which platforms might be right for you.
Despite thinking it was impossible to replace “real” connection with virtual connection, the virtual world opens up possibilities that we can use to connect.
Instead of masking the fact that your event is digital, embrace it and brag about it. Technology allows us to provide more flexibility in a virtual world.
Changing markets leave us looking for solutions that will effectively lead to sales. However, we must not lose track of what is most important — user experience
Email signatures have evolved over the years, however, there’s still a few key things that make for a good closing to your email.
I recently took part in a virtual event organized by a group based in Europe. It had many similarities to the in-person version of this popular conference — sitting in on seminars, chatting with colleagues, and the jet lag that usually comes with attending conferences...