by Shawn Brook | Dec 5, 2016 | Content Marketing, INSIDERS
If you are lucky, you have one of those friends who “knows someone” who can help in just about any situation, someone who is a trusted expert or authority and who has built a relationship with them and has proven their expertise on the topic. As a business owner, this...
by Lindsay Hoffman | Nov 28, 2016 | Content Marketing, INSIDERS
To be successful, the content you provide must resonate with your audience so they will follow you where you want to take them. The content you create should be focused on fulfilling your customers’ needs and interests, so that they come to build a trusted and...
by Seed World CREATE | Oct 18, 2016 | Content Marketing, INSIDERS
You’ve hit the wall. The first few content marketing posts flowed easily, but now that you’ve cherry-picked the obvious and low-hanging fruit what’s left to write about? Don’t worry you’re not alone. According to a 2015 study from B2B Content Marketing: “Despite all...
by Lindsay Hoffman | Sep 26, 2016 | Content Marketing, INSIDERS
Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can begin to get an accurate sense of your return on investment, you must know what it is you want to accomplish. Only then can...
by Seed World CREATE | Aug 26, 2016 | Content Marketing, INSIDERS
One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When this happens, you lose the attention of the reader and damage the relationship you’ve been working so hard to...
by Lindsay Hoffman | Jul 14, 2016 | Content Marketing, INSIDERS
Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions to start creating content. And I agree, content marketing is a great tool to help build a relationship with...
