by Lindsay Hoffman | Jun 30, 2017 | Content Marketing, INSIDERS
If the prospect of adding another “to do” to your list is holding you back from engaging in content marketing, you’re likely not alone. That said, the impact of content marketing shouldn’t be overlooked — people are hungry for information. Done well, content marketing...
by Lindsay Hoffman | May 18, 2017 | Content Marketing, INSIDERS
There is no “set it and forget it” mentality when it comes to content marketing. Just like you wouldn’t leave an auto-steer vehicle unmanned, you shouldn’t leave your content marketing unmanned. With content marketing, you must be present to make adjustments, fine...
by Shawn Brook | Apr 28, 2017 | Content Marketing, INSIDERS
You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content, do you only use it once? For a content marketing program that thrives, is cost effective and drives profit, you should be shaking your head...
by Seed World CREATE | Mar 28, 2017 | Content Marketing, INSIDERS
You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your content “quality” content? If you’re hoping to get the attention of key decision-makers in the seed industry, you better...
by Lindsay Hoffman | Feb 3, 2017 | Content Marketing, INSIDERS
Keeping people coming back to your blog or website is one thing — getting them to subscribe or identify themselves is a whole other kettle of fish. That’s why it’s important you take the time to create quality content to build your audiences’ trust/confidence in your...
by Seed World CREATE | Jan 20, 2017 | Content Marketing, INSIDERS
The winter months in the seed industry are filled with industry events, meetings and trade shows. All of these in-person events are a hotbed for lead generation – you have a highly specific audience viewing your brand and messaging in a captive setting. Pair this with...
