by Seed World CREATE | Apr 27, 2018 | Content Marketing, INSIDERS
This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising source. The ‘bean counter,’ our Controller, is consistently offering fantastic zingers; proving that with the right approach,...
by Seed World CREATE | Apr 16, 2018 | Content Marketing, INSIDERS
Ah spring. Seeding is right around the corner. The harsh winter is (almost) in our rear-view windows. Yet, all I can concentrate on is sheets of ice…and men with beards. Yep, it’s NHL playoff time. Why am I talking hockey in a column about content marketing? Well...
by Seed World CREATE | Mar 22, 2018 | Content Marketing, INSIDERS
At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify the best possible path forward. Effective and engaging communication starts with taking the time to analyze the target audience....
by Seed World CREATE | Feb 20, 2018 | Content Marketing, INSIDERS
Steve Jobs once proudly said in an interview: “Picasso had a saying – ‘good artists copy; great artists steal’ and we [at Apple] have always been shameless about stealing great ideas.” Apple doesn’t just ‘steal’ great ideas, they understand what...
by Shawn Brook | Jan 26, 2018 | Content Marketing, INSIDERS
Your website is open for business 24-7. It doesn’t take a day off when you do and customers can access it at any time. So, what is your website saying when you’re not around? Websites are too often thought of like a fact sheet or brochure. You made the investment,...
by Lindsay Hoffman | Jan 3, 2018 | Content Marketing, INSIDERS
As the New Year looms, take time to look back over the past and evaluate your content marketing efforts. Go Long A recent study with Buzzfeed and Curata revealed that content gets more impactful and effective the longer it is. Blog posts over 1,000 words are far more...
