Radicle Blog

The Difference Between Motivation and Activation

The Difference Between Motivation and Activation

When it comes to sales, the difference between mediocrity and greatness isn’t about motivation — it’s about activation. Here’s the thing: people are either motivated or they’re not. What we can do is inspire them and, more importantly, activate them. And that’s where...

Is it Soccer or Football?

Is it Soccer or Football?

This question is considered absolute blasphemy by the majority of the world but not to everyone. It is the same situation when we are sharing any message with a large, diversified audience – what is the RIGHT way to tell your story? The answer is it depends on who you...

Branding: Why is Audience-Centric Story Telling Critical?

Branding: Why is Audience-Centric Story Telling Critical?

In agriculture, and more specifically in the seed sector, we are collectively very good at sharing information – we do it all day, every day. But is that sticky enough? Does that convey the why of what we do? Last time I checked, customers or potential customers often make emotional decisions when we ASSUME they make decisions based on logic and information.