by seedworldgroup | Jul 12, 2018 | Content Marketing, INSIDERS
Content Marketing 101 — create and distribute consistent, relevant, and engaging content that attracts a defined audience and ultimately drives action. Regardless of the channel — website, newsletter, social media, video, sell sheets, or webinars — your content should...
by Seed World CREATE | May 28, 2018 | Content Marketing, INSIDERS
In the past, I faced the challenge of trying to sway public opinion. I did lots of research finding stats and scientific studies to help make a case. I spent hours crafting messages for each different audience using the research as my inspiration. I had a...
by Seed World CREATE | Apr 27, 2018 | Content Marketing, INSIDERS
This spring around the Issues Ink offices we are having an image captioning contest among us ‘Inkers.’ The current champ is from a surprising source. The ‘bean counter,’ our Controller, is consistently offering fantastic zingers; proving that with the right approach,...
by Seed World CREATE | Apr 16, 2018 | Content Marketing, INSIDERS
Ah spring. Seeding is right around the corner. The harsh winter is (almost) in our rear-view windows. Yet, all I can concentrate on is sheets of ice…and men with beards. Yep, it’s NHL playoff time. Why am I talking hockey in a column about content marketing? Well...
by Seed World CREATE | Mar 22, 2018 | Content Marketing, INSIDERS
At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify the best possible path forward. Effective and engaging communication starts with taking the time to analyze the target audience....
by Seed World CREATE | Feb 20, 2018 | Content Marketing, INSIDERS
Steve Jobs once proudly said in an interview: “Picasso had a saying – ‘good artists copy; great artists steal’ and we [at Apple] have always been shameless about stealing great ideas.” Apple doesn’t just ‘steal’ great ideas, they understand what...
