For many of us that started our career in sales – specifically in product sales – we were likely indoctrinated into school of features and benefits selling. If I asked you right now to tell me about a new product, your default might be to say something like: “Product...
As the old saying goes, when you assume you make an ‘ass’ out of ‘u’ and ‘me’. So, with that in mind, ask yourself these questions and answer honestly. Could you define your company’s sales process? Have your sales team been onboarded so that they would define your...
Marketing is the fuel that drives your sales engine and is critical for success. I hear it often. “Let’s just cut our marketing spend, because we are not sure how the market will fare.” This is a dangerous concept! We all know how important fuel is, and it does not...
Marketing is how you talk to your audience while the brand you create determines “how” or “if” your audience talks about you. If your marketing strategies are successful, how you talk to your audience and how they talk about you will be synonymous. You can ensure your...
If you take a poll and ask people what is more important – the journey or the destination you are likely to get proponents for both options. In business we are tasked to keep our eye on the prize – sales and revenue targets – but when it comes to creating repeat...
Before you get too excited, fear not, I am still the president of Seed World Group, my vaccine appointment is booked, and I hope to see your smiling face at an industry event soon. But if this title got your attention you might be wondering...
