by Shawn Brook | Jun 5, 2021 | Content Marketing, INSIDERS
If you take a poll and ask people what is more important – the journey or the destination you are likely to get proponents for both options. In business we are tasked to keep our eye on the prize – sales and revenue targets – but when it comes to creating repeat...
by Shawn Brook | May 5, 2021 | Content Marketing, INSIDERS
Before you get too excited, fear not, I am still the president of Seed World Group, my vaccine appointment is booked, and I hope to see your smiling face at an industry event soon. But if this title got your attention you might be wondering...
by Shawn Brook | May 21, 2019 | Content Marketing, INSIDERS
When I visit the United States, I am bombarded with the sentiment that “corn is king.” When I travel through Western Canada, canola is king. I would like to suggest that CONTENT is king and if you are not focused on building good content around you, your business and...
by Shawn Brook | Apr 15, 2019 | Content Marketing, INSIDERS
I think most of us innately know that an email, tweet, post or text does not replace connecting with the important people in our life, but boy do we ever love the idea of the digital world and all it supposedly promises. We push the digital and push the digital...
by Shawn Brook | Jan 26, 2018 | Content Marketing, INSIDERS
Your website is open for business 24-7. It doesn’t take a day off when you do and customers can access it at any time. So, what is your website saying when you’re not around? Websites are too often thought of like a fact sheet or brochure. You made the investment,...
