by Lindsay Hoffman | Nov 28, 2016 | Content Marketing, INSIDERS
To be successful, the content you provide must resonate with your audience so they will follow you where you want to take them. The content you create should be focused on fulfilling your customers’ needs and interests, so that they come to build a trusted and...
by Lindsay Hoffman | Sep 26, 2016 | Content Marketing, INSIDERS
Unfortunately, when it comes to measuring the success of your content marketing strategy, there are no hard and fast metrics. But before you can begin to get an accurate sense of your return on investment, you must know what it is you want to accomplish. Only then can...
by Lindsay Hoffman | Jul 14, 2016 | Content Marketing, INSIDERS
Everywhere you turn today in the business world you are bombarded with information about the importance and need for content marketing, and quick-fix solutions to start creating content. And I agree, content marketing is a great tool to help build a relationship with...
by Lindsay Hoffman | Jun 8, 2016 | Content Marketing, INSIDERS
I’m sure you’ve all said it before: “If I could just get five minutes with customer X to tell him about our new widget, I’m sure I could make the sale.” But when you get those five minutes, how did you use them? Did you spotlight all the benefits of your widget and...
