by Seed World CREATE | Jan 20, 2017 | Content Marketing, INSIDERS
The winter months in the seed industry are filled with industry events, meetings and trade shows. All of these in-person events are a hotbed for lead generation – you have a highly specific audience viewing your brand and messaging in a captive setting. Pair this with...
by Seed World CREATE | Oct 18, 2016 | Content Marketing, INSIDERS
You’ve hit the wall. The first few content marketing posts flowed easily, but now that you’ve cherry-picked the obvious and low-hanging fruit what’s left to write about? Don’t worry you’re not alone. According to a 2015 study from B2B Content Marketing: “Despite all...
by Seed World CREATE | Aug 26, 2016 | Content Marketing, INSIDERS
One of the biggest mistakes commonly made in content marketing is that the content turns into a sales pitch, either intentionally or unintentionally. When this happens, you lose the attention of the reader and damage the relationship you’ve been working so hard to...
