by Seed World CREATE | Apr 16, 2018 | Content Marketing, INSIDERS
Ah spring. Seeding is right around the corner. The harsh winter is (almost) in our rear-view windows. Yet, all I can concentrate on is sheets of ice…and men with beards. Yep, it’s NHL playoff time. Why am I talking hockey in a column about content marketing? Well...
by Seed World CREATE | Mar 22, 2018 | Content Marketing, INSIDERS
At Issues Ink we talk a lot about audience, message and channel. Know who you are talking to, clearly define the message and identify the best possible path forward. Effective and engaging communication starts with taking the time to analyze the target audience....
by Seed World CREATE | Feb 20, 2018 | Content Marketing, INSIDERS
Steve Jobs once proudly said in an interview: “Picasso had a saying – ‘good artists copy; great artists steal’ and we [at Apple] have always been shameless about stealing great ideas.” Apple doesn’t just ‘steal’ great ideas, they understand what...
by Seed World CREATE | Sep 15, 2017 | Content Marketing, INSIDERS
A common complaint about content marketing campaigns is that people don’t see it making an impact for their business. But before you blame the marketing genre, have you stopped to evaluate the quality of the content you’re generating? Don’t shoot the messenger! If...
by Seed World CREATE | Mar 28, 2017 | Content Marketing, INSIDERS
You’ve done your homework on content marketing, you’ve built your schedule, defined your goals and now it’s time to generate content. But is your content “quality” content? If you’re hoping to get the attention of key decision-makers in the seed industry, you better...
