Social media marketing is an important tool in today’s marketing toolbox. The key to success is to know which platforms might be right for you. According to data from WebStrategies, there are three social media platforms that deserve most of your attention, or rather, will gain the attention of others. Facebook. With over 2.7 billion active users worldwide, Facebook is a major platform that deserves your attention. What makes Facebook even more intriguing is the ability to target consumers based on psychographics (which studies consumers based on psychological characteristics and traits such as values, desires, goals, and interests). Combine that with the ability to remarket content and use a variety of ad formats and you’ve got yourself a dual-purpose social media option with digital advertising that is ripe for the picking. LinkedIn. Although similar in foundation to Facebook, the content the platform was designed to share is a little different. That’s what’s good about it, though. LinkedIn, owned by Microsoft, was built for professionals to share intellectual knowledge, job updates, educational updates, job openings, and more. It’s a total powerhouse when it comes to a social platform for business professionals. What do I mean by that? According to Hubspot, LinkedIn is 277% more effective at generating leads than other social media platforms. Although the community on LinkedIn is smaller than that of Facebook, it is not to be overlooked. YouTube. Owned by Google, it’s used by millions and has become regular search tool. The power of posting content on YouTube is that Google values video content very highly which can help drive traffic to your website. With video marketing to connect with your audience it’s best to keep the videos concise, informative and located where your customers will likely come across it. In the advertising realm, YouTube ads can be an economical option. Their policy is that if your ad doesn’t run in its entirety (if the user clicks “skip ads”), then you don’t pay. What is most important to note about all social media marketing and advertising options is that you stay focused on the core pillars of audience, message, channel. Make sure to do your research and choose the platform that allows you to reach your audience in the best and most efficient way. You might be wondering about Twitter, the other big social media platform. Twitter can be a bit of a different beast for a variety of reasons, so check back next time as we address the great tweet-machine and how it can benefit you.

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