We are all aware of the impact social media has on today’s world. It influences our personal lives, but also opens the door to business marketing. Social media is valuable because you get to connect with your customers, bring brand awareness, and increase sales. Twitter in particular delivers outstanding results; consistency is key when using this particular social media platform.
Here are some key benefits of Twitter:
- Brand awareness
- Boost engagement
- Drive website traffic
- Monitor your brand reputation
- Keep up with latest trends in your industry
- Get instant feedback from your customers
Here are some tips on how to get started:
Set up a photo and bio. Your bio should include who you are and what you tweet about. If you have SEO, name your profile photo. Don’t forget to include your website link in your profile.
Use #hashtags and @handles. Keep it simple, and don’t use more than one hashtag. As per Small Business Trends, companies that use more than one hashtag see a decline in engagement. Tag people in your posts to create additional exposure to your tweet.
Relevant content. Find people and companies who contribute good content. In turn, provide relevant content and contribute to the conversation. What do you know that others may benefit from? Target your audience and grow your followers.
Engage with your audience. If someone mentions @you, @your business, or @brand in a tweet – don’t forget to respond with a like, comment or retweet. Build relationships on positive experiences.
Social media is not something that should be solely utilized by one person within a company. Ideally, the entire organization is involved with some facet of social media. Create a set of basic guidelines and encourage participation from your team. It’s important to maintain a consistent voice and branding when it comes to Twitter. Businesses that use Twitter as a marketing platform can improve customer service, communicate better with customers, increase traffic to websites, and follow market trends closely.