by Marc Zienkiewicz | Aug 19, 2019 | Content Marketing, INSIDERS
I’m a fan of Malcolm Gladwell’s podcast Revisionist History. It’s about historical events and people that have been overlooked or misunderstood. A recent episode focused on casuistry, “the resolving of moral problems by the application of theoretical rules to...
by Lesley Nakonechny | Jun 24, 2019 | Content Marketing, INSIDERS
As a graphic designer, I’m often sent headshots to use in our magazines or online. I’ve seen some great photos cross my desk, as well as some cringe-worthy ones. Things like poor lighting, cell phone selfies, and poorly cropped wedding photos all make you look...
by Shawn Brook | May 21, 2019 | Content Marketing, INSIDERS
When I visit the United States, I am bombarded with the sentiment that “corn is king.” When I travel through Western Canada, canola is king. I would like to suggest that CONTENT is king and if you are not focused on building good content around you, your business and...
by Shawn Brook | Apr 15, 2019 | Content Marketing, INSIDERS
I think most of us innately know that an email, tweet, post or text does not replace connecting with the important people in our life, but boy do we ever love the idea of the digital world and all it supposedly promises. We push the digital and push the digital...
by Marc Zienkiewicz | Apr 4, 2019 | Content Marketing, INSIDERS
We all strive to be an expert in our chosen field, and to be seen as one. But there’s an ugly flipside to the “being an expert” game, especially if you’re in the business of creating content — you run the risk of just being plain annoying if you don’t go about it...
by seedworldgroup | Mar 8, 2019 | Content Marketing, INSIDERS
We are all aware of the impact social media has on today’s world. It influences our personal lives, but also opens the door to business marketing. Social media is valuable because you get to connect with your customers, bring brand awareness, and increase sales....
