by Aiden Brook | Apr 18, 2022 | Content Marketing, INSIDERS
The average website user will give you 15 seconds to share something that engages them or catches their attention. Otherwise, they’re going to “bounce” and leave the page. So how do keep this from happening? A big piece of this is having content that captures your...
by Shawn Brook | Mar 9, 2022 | Content Marketing, INSIDERS
Across the globe COVID-19 restrictions are being loosened, lifted, or eliminated. This doesn’t mean the end of the pandemic is a foregone conclusion. Chances are we’ll need to remain adaptable and ready to pivot should cases rise again. Our team is looking forward to...
by Shawn Brook | Jan 11, 2022 | Content Marketing, INSIDERS
For many of us that started our career in sales – specifically in product sales – we were likely indoctrinated into school of features and benefits selling. If I asked you right now to tell me about a new product, your default might be to say something like: “Product...
by Charlene McIvor | Dec 21, 2021 | Content Marketing, Seed World CREATE & MEDIA Magazine
It’s our first issue of Seed World CREATE & MEDIA — the marketing magazine of the global seed industry! Looking for more seed-specific marketing information?Connect...
by Aiden Brook | Dec 6, 2021 | Content Marketing, INSIDERS
As the old saying goes, when you assume you make an ‘ass’ out of ‘u’ and ‘me’. So, with that in mind, ask yourself these questions and answer honestly. Could you define your company’s sales process? Have your sales team been onboarded so that they would define your...
by Shawn Brook | Oct 7, 2021 | Content Marketing, INSIDERS
Marketing is the fuel that drives your sales engine and is critical for success. I hear it often. “Let’s just cut our marketing spend, because we are not sure how the market will fare.” This is a dangerous concept! We all know how important fuel is, and it does not...
