by Shawn Brook | May 29, 2023 | Content Marketing
It’s a common discussion being had in management teams universally, sales are soft. So why are sales teams underperforming? Some might attribute it to the effects of the pandemic or maybe it’s just complacency that’s happened over time. Regardless of the why, we can...
by Laura Burtnyk | Apr 11, 2023 | Content Marketing
Your website is the most essential part of your online presence. It is your company’s book cover, and no matter how much you stress about it, people always judge a book by its cover. The same goes for your website: first impressions are always the ones that matter. A...
by Laura Burtnyk | Feb 9, 2023 | Content Marketing
Creating a brand that aligns with a company’s goals and values takes an investment of time, effort and money. While that process is demanding enough on its own, facing today’s digital age requires that next step: social media content creation and engagement. In order...
by Laura Burtnyk | Nov 18, 2022 | Content Marketing, INSIDERS
Marketing is a complex and ever-evolving process. It can be daunting to determine which metrics will provide the most accurate picture of your return on investment (ROI). Whether you are evaluating campaign performance or tracking sales leads, the key to obtaining...
by Laura Burtnyk | Nov 14, 2022 | Content Marketing, INSIDERS
Creating great content can be hard. It requires time, effort, and a lot of creativity. But it’s so important for keeping your customers engaged with your brand. Video is one of the most powerful mediums out there. It can be used to tell a story, show off your product...
by Laura Burtnyk | Sep 1, 2022 | Content Marketing, INSIDERS
Have you ever thought about your favourite book and why you love it? Why you chose it, what kept you reading, wanting to know more? A good author shares many of the same qualities as a good salesperson. They know how to grab your attention, draw you in, and keep you...
