by Shawn Brook | Feb 3, 2025 | Content Marketing
Even just the idea of having difficult conversations make introverts, and extroverts just the same — RUN FOR COVER. Wouldn’t it be nice to have a system to follow? A way to enhance the chances that those difficult conversations go better. A process for having...
by Shawn Brook | Jan 28, 2025 | Content Marketing
When it comes to sales, the difference between mediocrity and greatness isn’t about motivation — it’s about activation. Here’s the thing: people are either motivated or they’re not. What we can do is inspire them and, more importantly, activate them. And that’s where...
by Shawn Brook | Jan 7, 2025 | Content Marketing
Happy New Year! Many are now executing on their new year’s resolution or solidifying a theme for 2025. Along with that, I’m sure your company has committed to some form of strategic planning. Three “how” questions for you: How would you rate your plans clarity...
by Shawn Brook | Nov 1, 2024 | Content Marketing
In my conversations with companies across the seed industry, one question keeps resurfacing: “How do we define our mission and vision in a way that truly unites our team?” For many, it comes down to writing a mission statement, but I often find that a written mission...
by Shawn Brook | Sep 20, 2024 | Content Marketing
Digital is the backbone of everything now. But while it’s critical to embrace digital, it’s equally important to understand that truly upping your digital game involves having the right people and knowledge on your side to make it happen. Only then can you...
by Shawn Brook | Aug 22, 2024 | Content Marketing
As I facilitate discussions around the world, I’ve come to learn what makes for a truly successful discussion that results in substantive change versus an outcome that simply keeps status quo or gets people to begrudgingly agree with something. The former generates...
