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From Seeds to Stories: Keely’s Favorite Chef Journey

From Seeds to Stories: Keely’s Favorite Chef Journey

by Shawn Brook | May 7, 2025 | Content Marketing

At Seed World Group, we believe in the power of storytelling. Whether we’re championing the people behind the seed industry or sharing the passions that drive our team beyond the office. This month, we’re proud to support our very own Keely Brook, Client Services...
What Makes Most People “Feel Dread” … Difficult Conversations!

What Makes Most People “Feel Dread” … Difficult Conversations!

by Shawn Brook | Feb 3, 2025 | Content Marketing

Even just the idea of having difficult conversations make introverts, and extroverts just the same — RUN FOR COVER. Wouldn’t it be nice to have a system to follow? A way to enhance the chances that those difficult conversations go better. A process for having...
The Difference Between Motivation and Activation

The Difference Between Motivation and Activation

by Shawn Brook | Jan 28, 2025 | Content Marketing

When it comes to sales, the difference between mediocrity and greatness isn’t about motivation — it’s about activation. Here’s the thing: people are either motivated or they’re not. What we can do is inspire them and, more importantly, activate them. And that’s where...
Ready to Tackle 2025? Don’t do it ‘in Parallel’!

Ready to Tackle 2025? Don’t do it ‘in Parallel’!

by Shawn Brook | Jan 7, 2025 | Content Marketing

Happy New Year! Many are now executing on their new year’s resolution or solidifying a theme for 2025. Along with that, I’m sure your company has committed to some form of strategic planning.  Three “how” questions for you: How would you rate your plans clarity...
You Don’t Have to be a Superhero to Declare Your Origin Story

You Don’t Have to be a Superhero to Declare Your Origin Story

by Shawn Brook | Nov 1, 2024 | Content Marketing

In my conversations with companies across the seed industry, one question keeps resurfacing: “How do we define our mission and vision in a way that truly unites our team?” For many, it comes down to writing a mission statement, but I often find that a written mission...
How Would you Rate Your Digital Strategy on a Scale of 1-10?

How Would you Rate Your Digital Strategy on a Scale of 1-10?

by Shawn Brook | Sep 20, 2024 | Content Marketing

Digital is the backbone of everything now. But while it’s critical to embrace digital, it’s equally important to understand that truly upping your digital game involves having the right people and knowledge on your side to make it happen. Only then can you...
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