by Shawn Brook | Nov 22, 2017 | Content Marketing, INSIDERS
Does Florida Georgia Line know their audience? You bet! I think we all like to believe we can connect with people – connect with ideas, connect with opportunities, or connect on an emotional level. Most of my world is driven by three simple words: 1. AUDIENCE –...
by Shawn Brook | Oct 6, 2017 | Content Marketing, INSIDERS
If content marketing is not at the top of your company’s to-do list, it might be time to take the plunge. Today’s sales prospects want good information that helps them make good decisions, but they don’t like being sold. Most of us research products and services...
by Shawn Brook | Apr 28, 2017 | Content Marketing, INSIDERS
You wrote a great blog post and posted it on your website. Now what? After spending the time and money to create great content, do you only use it once? For a content marketing program that thrives, is cost effective and drives profit, you should be shaking your head...
by Shawn Brook | Dec 5, 2016 | Content Marketing, INSIDERS
If you are lucky, you have one of those friends who “knows someone” who can help in just about any situation, someone who is a trusted expert or authority and who has built a relationship with them and has proven their expertise on the topic. As a business owner, this...
