by Shawn Brook | May 29, 2023 | Content Marketing
It’s a common discussion being had in management teams universally, sales are soft. So why are sales teams underperforming? Some might attribute it to the effects of the pandemic or maybe it’s just complacency that’s happened over time. Regardless of the why, we can...
by Shawn Brook | Mar 9, 2022 | Content Marketing, INSIDERS
Across the globe COVID-19 restrictions are being loosened, lifted, or eliminated. This doesn’t mean the end of the pandemic is a foregone conclusion. Chances are we’ll need to remain adaptable and ready to pivot should cases rise again. Our team is looking forward to...
by Shawn Brook | Jan 11, 2022 | Content Marketing, INSIDERS
For many of us that started our career in sales – specifically in product sales – we were likely indoctrinated into school of features and benefits selling. If I asked you right now to tell me about a new product, your default might be to say something like: “Product...
by Shawn Brook | Oct 7, 2021 | Content Marketing, INSIDERS
Marketing is the fuel that drives your sales engine and is critical for success. I hear it often. “Let’s just cut our marketing spend, because we are not sure how the market will fare.” This is a dangerous concept! We all know how important fuel is, and it does not...
by Shawn Brook | Jun 5, 2021 | Content Marketing, INSIDERS
If you take a poll and ask people what is more important – the journey or the destination you are likely to get proponents for both options. In business we are tasked to keep our eye on the prize – sales and revenue targets – but when it comes to creating repeat...
