by Shawn Brook | Aug 22, 2024 | Content Marketing
As I facilitate discussions around the world, I’ve come to learn what makes for a truly successful discussion that results in substantive change versus an outcome that simply keeps status quo or gets people to begrudgingly agree with something. The former generates...
by Shawn Brook | Apr 29, 2024 | Content Marketing
This question is considered absolute blasphemy by the majority of the world but not to everyone. It is the same situation when we are sharing any message with a large, diversified audience – what is the RIGHT way to tell your story? The answer is it depends on who you...
by Shawn Brook | Jan 26, 2024 | Content Marketing
In agriculture, and more specifically in the seed sector, we are collectively very good at sharing information – we do it all day, every day. But is that sticky enough? Does that convey the why of what we do? Last time I checked, customers or potential customers often...
by Shawn Brook | Dec 20, 2023 | Content Marketing
In my professional journey, I’ve come to appreciate the role of facilitators as indispensable contributors to effective discussions and even more so when there is desired outcome. Whether it’s a brainstorming session, a strategic planning meeting, or a...
by Shawn Brook | Nov 29, 2023 | Content Marketing
I recently returned from a successful trip to the Euroseeds Congress on the picturesque island of Malta. Every time I return from an event, I meet with my team and evaluate our preparations, execution and follow-ups and look for ways to make the whole experience more...
