by Marc Zienkiewicz | Mar 11, 2021 | Content Marketing, INSIDERS
Fifteen years ago, I missed out. Big time. I saw my favourite musician — Todd Rundgren — perform live. He did a show in my hometown and I had a blast. What I didn’t realize is that he took time to do an impromptu meet-and-greet with fans afterwards, and I had already...
by Marc Zienkiewicz | Sep 28, 2020 | Content Marketing, INSIDERS
Part of my job which I love is helping business owners get their content noticed in print and online. Accomplishing this is by no means easy; it requires you to generate focused, useful content that the reader can utilize to enhance their own knowledge. Knowledge is...
by Marc Zienkiewicz | May 19, 2020 | Content Marketing, INSIDERS
Podcasts are all the rage these days, for reasons I discussed in a previous column. But how to break into the podcast game? The good news is anyone can do it with some basic equipment and simple know-how. You need three main ingredients: computer, mic, and recording...
by Marc Zienkiewicz | Apr 13, 2020 | Content Marketing, INSIDERS
I’m getting a lot of experience with online meeting platforms like GoToMeeting and Zoom. I’ve always used them, but not to this extent. Over the past couple weeks, they have replaced the phone as my preferred way of doing interviews, for the following reasons. Better...
by Marc Zienkiewicz | Apr 6, 2020 | Content Marketing, INSIDERS
Did that headline catch your attention? Good. Now bear with me. “Information has become a form of garbage, not only incapable of answering the most fundamental human questions but barely useful in providing coherent direction to the solution of even mundane problems.”...
