VIRTUAL EVENT • CASE STUDY
Learn how Seed World Group harnessed technology to bring a group of international seed representatives together amid a global pandemic that cancelled in-person networking events since March 2020.
The goals we set out to achieve with Seed World International were:
- launch the Seed World International issue.
- create sponsorship opportunities to generate revenue.
- develop networking opportunities for the industry.
- present the capabilities of our virtual event dashboard.
Speaking & Facilitation
Expand your Audience Around the Globe
Guests Attended the Live Event
Guests Consumed Content Two Weeks Post Event
Guests Visited More Than Two Weeks Post Event
Developed in-house with Virtual Conference footage, our team created a short sizzle reel to be used in promotional materials for the event.
Seed World Group announced the event to a global audience of industry professionals using a combination of informative and interactive video emails.
Our team took advantage social media’s power of connection using engagement driving tactics, such as tagging a colleague or sharing with friends.
Sponsorships were offered within the platform to generate engagement with organaizations hoping to speak to the global seed industry.
Interactive Booth Visits
Additional Event Revenue
Seed World Group staff explored Giant Views with professionals in our industry and broadcast them live for guests to watch.
Sponsors customized their booths and connected with attendees using videos, downloadable content, meetings or chats.
Attendees could sit down at a table and connect with other industry professionals in a more casual networking experience.
Seed World International Flipbook Impressions
Engagements on our exclusive Event Feed
Seed World Giant Views Session Broadcasts
Seed World International expanded from a simple issue launch to a 4 day live networking event bringing together seed industry representatives from around the world. Over 400 individuals participated in networking discussions, experienced live interviews with industry giants, and received exclusive access to the Seed World International issue.
“The Power Hours are a unique and interesting way to meet new people in a less formal atmosphere!”
Seed World CREATE can help with your digital marketing strategy through many tools and channels, from your planning your website to creating content for social media and much more.
Some of the services we offer:
- Virtual Event Production
- Field Days
- Engagement Platform
- Virtual Trade Booth
- Web Development
- Social Media Integration
- Digital Ad Packages
Social Media Ads, Google Ads, Email marketing, Newsletter design templates, YouTube ads, Infographics
- SEO and SEM Campaigns
- Marketing Automation Integration
- Landing Pages & Lead Magnet Package