Is the content you’re sharing clickbait or are you delivering quality information backed with a strategy to attract new leads?
Learn about Seed World Group’s 3-month lead acquisition strategy today!
Content Answers Questions
Today’s consumer knows an advertisement when they see one, and more often that not, they flip or scroll past it without realizing that it may be the solution to their pain point. Modern buyers are looking for content that answers their questions, addresses pain points and provides information relevant to their situation. If the content is effective it creates value for potential buyers, sometime even before they’ve considered making a purchase.
Content Marketing Supports Your Goals
Spread Brand Awareness
Customers discover and learn about your brand through content they encounter organically through search or by clicking on paid advertisements.
In a competitive market, content that demonstrates your brand’s thought leadership helps buyers decide who they want to work with.
B2B sales can take months to close, and you don’t want to lose the interest of your leads along the way. Interesting content builds engagement and keeps the conversation moving forward.
Seed World CREATE can help with your digital marketing strategy through many tools and channels, from your planning your website to creating content for social media and much more.
Some of the services we offer:
- Virtual Event Production
- Field Days
- Engagement Platform
- Virtual Trade Booth
- Web Development
- Social Media Integration
- Digital Ad Packages
Social Media Ads, Google Ads, Email marketing, Newsletter design templates, YouTube ads, Infographics
- SEO and SEM Campaigns
- Marketing Automation Integration
- Landing Pages & Lead Magnet Package
Content Needs A Strategy
To be effective, marketers must think about how their content satisfies their readers’ interests, and systematize the way they appeal to their audience to move them closer to a transaction. Sales may be the ultimate goal, but they aren’t the only intention of a content marketing campaign. It can help to think backwards from the point of sale. What needed to happen for your most recent sale to close? What questions did you need to answer? Which pain points was the client most concerned with? How many conversations did it take? What could have sped up the process?
Would you like to learn more?
Book a 30-min discovery call and we will introduce you to our 3-month lead acquisition strategy.