Seed World CREATE is a full-service consultancy that was built with the purpose of helping seed companies and organizations thrive in an increasingly complex landscape. We have been working with global clients from Europe, Africa, North America, South America and Asia since 1991.

The ideal candidate is a highly organized project manager with demonstrated knowledge of digital marketing and building client relationships.

Core skills required are:

• Strong communicator, with excellent written, verbal and listening skills, who is able to build successful relationships
• Critical thinker who is resourceful and willing to adapt and seek the best solution to a problem.
• Sales call set up, meeting preparation and presentation set up; utilizing research, phone and email to connect with clients and potential clients.
• Projects confidence, can navigate questions and challenging situations on the spot and can provide solid rationales for recommendations made throughout the project.
• Familiar with common best practices in relation to website design and development, SEM, SEO and other digital marketing tools (email and social media).
• Experienced with running projects of all sizes, confident with various project management methodologies and making project plans.
• Able to take ownership of increasingly complex projects with minimal guidance.
• Detail-oriented and has a knack for predicting issues before they arise.
• Understanding of the power of data and digital metrics and how to make this information meaningful to customers.
• High proficiency with MS Office and other presentation tools
• Knowledge of common web CMS, like WordPress preferred with basic editing capabilities
• Proficiency with Google Analytics is an asset.
• Ability to work with a wide range of people
• Commitment to an enjoyable, respectful, positive, fun and successful work environment
• Must be well organized and able to juggle competing priorities
• The ability to work under tight deadlines
• Must be able to handle pressure well

EDUCATION AND EXPERIENCE:

• Business Administration or Marketing degree with minimum 3-years of experience in a business development role
• Additional marketing, communications or agricultural experience is an asset

REPORTING RELATIONSHIPS:

The Client Services Manager reports to the Vice President, Client Services.

CORE VALUE:

Live and work with integrity for ourselves, our clients, our team and our community.

CONTACT:

Lindsay Hoffman

We are looking for a strategic and data-driven Digital Marketing Specialist to join our growing team. This role requires someone who can develop and champion social media strategies, drive audience engagement across multiple channels, analyze performance, and develop and refine plans based on data and audience behaviour. You will work across internal projects and client accounts to help shape and lead digital marketing initiatives that deliver measurable business results.

Key Responsibilities

Social Media Strategy, Engagement, and Management

• Champion the development and execution of comprehensive social media strategies aligned with business objectives and audience insights.
• Monitor platform engagement and adjust content strategies to optimize audience interaction and growth.
• Identify emerging trends, platform changes, and engagement opportunities.
• Collaborate with creative, content, and design teams to develop engaging, platform-specific social content.

Campaign Strategy and Management

• Plan, launch, and manage multi-channel campaigns across SEO, SEM, email, content, and paid social media.
• Manage project timelines, deliverables, budgets, and internal coordination to ensure flawless execution.
• Test, optimize, and iterate campaigns based on performance data.

Analytics, Reporting and Optimization

• Monitor and analyze campaign performance and engagement data using GA4, HubSpot, Meta Business Suite, LinkedIn Analytics, etc.
• Translate data into actionable insights and continuously refine digital strategies.
• Deliver reporting to leadership that highlights campaign ROI, audience engagement trends, and actionable opportunities.

Email Marketing and CRM Management

• Develop targeted email campaigns using CRM platforms.
• Create audience segments, workflows, and automated sequences to nurture leads and improve engagement.
• Analyze email performance and optimize for ongoing improvement.

SEO and Website Management

• Implement SEO best practices to improve search rankings and organic visibility.
• Manage and update content using CMS platforms such as WordPress.
• Collaborate with developers, designers, and writers to ensure alignment with digital strategies.

AI-Enhanced Marketing and Automation

• Use AI-powered tools to streamline content creation, ideation, and reporting.
• Implement AI and automation solutions to improve campaign efficiency and personalization.

Cross-Team Collaboration

• Work closely with editorial, creative, design, and development teams.
• Contribute fresh ideas and strategic thinking during planning sessions and campaign development.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 3+ years of experience in digital marketing, with strong focus on social media strategy, audience engagement, and analytics.
• Experience using AI-powered tools to support marketing work.
• Proficiency with Google Analytics 4, HubSpot CRM, Meta Ads Manager, Google Ads, and WordPress.
• Strong SEO, SEM, email marketing, content marketing, and reporting skills.
• Excellent data analysis skills — able to turn metrics into clear, actionable insights.
• Strong project management, communication, and collaboration abilities.
• A self-starter who stays current with evolving digital trends.

What You’ll Do Day-to-Day

• Lead strategy and execution for digital campaigns across multiple platforms.
• Analyze engagement and performance data to optimize content and strategy.
• Collaborate across teams to execute campaigns.
• Leverage AI tools for content creation, workflow efficiency, and reporting.
• Deliver clear, actionable reports to guide ongoing marketing decisions.

How to Apply:

Send your resume and a cover letter to telling us why you’re excited about this role and how you can make an impact on our digital marketing initiatives. We look forward to seeing how you’ll contribute to our team!

The freelance writer will contribute to and support the content of the Issues Ink Media properties – both print and digital (website and newsletters) as well as completing content assignments for our customer facing arm CREATE by Issues Ink. This includes but is not limited to story pitches, research, writing and proofing. The ideal candidate will possess web-writing experience, be able to produce multiple articles per week and consistently meet deadlines. The candidate should be able to conduct the research necessary to produce accurate, informative pieces.

This role will report to the editors of our seed- and potato-focused properties. We strongly encourage our freelance partners to engage in a two-way dialogue with our editorial team with the goal of building mutually beneficial partnerships.

QUALIFICATIONS:

• Experience in agriculture journalism – preference given to writers with seed and crop production knowledge
• Strategic thinking
• Proven ability to write feature stories in a journalistic voice
• Baseline knowledge of content marketing
• Ability to handle pressure and function under tight deadlines
• Organized, self-motivated and proactive
• Ability to identify key industry issues and create questions to draw out information
• Familiarity with Canadian Press and Associated Press style guidelines helpful