Your Sales Team
Hit the ground running in Q1
Every business owner knows, within a sales team there is someone who excels and pushes beyond their goals, a group that are content with status quo and a few that are lagging behind. The hard question to answer is, how do you get everyone to have the same motivation to reach and exceed those goals as the one who drives the most business.
Sales activation doesn’t need to be complicated to be effective. There are a few simple things you can do to encourage and provide a pathway for your team to start meeting and exceeding their goals.
Here are our top five solutions to activate your sales team
- Open up the lines of communication
The best way to find out what is and what isn’t working for you sales team in to communicate. Scheduling weekly 1:1 meetings allows you to connect and receive their input on what is successful, not working, or may require additional training.
- Provide the training & tools.
Providing training for your sales team is probably one of the most important things you can do to increase their engagement and satisfaction levels. When your team knows that they work for a company willing to invest time and money to help them develop their skills, it is great for morale and will help grow engagement and motivation to sell and close deals.
60% of buyers want to connect with sales during the consideration stage, after they've researched the options and come up with a short list.
The most effective sales sequences contain 12-16 touchpoints spread across 3-4 weeks. Developing a sales process helps your sales team establish an outline for these points of contact.
- Establish your sales process
Establishing a sales process gives your team a path forward to connecting with your potential or existing clients. Creating steps that progress a sales through your pipeline allows your sales team to concentrate on nurturing a potential sale rather than thinking about what to do next.
- Establish lead metrics for your team?
Focusing simply on results or lagging metrics when determining your teams goals will not help achieve growth within your organization. It is the actions that you take that lead up to these results that affect the outcome. Increasing leading metric targets such as the number of sales calls, leads added or proposals sent will in turn result in increased sales down the road.
41.2% of salespeople said their phone is the most effective sales tool at their disposal.
- Celebrate Success
When you feel appreciated for your work, you are more motivated to continue to work harder for the company. Celebrating even the small victories as a team can boost morale and motivation. It also allows your team to share what led to those successes and work through roadblocks that may be preventing other victories.
73% of executives prefer to work with sales professionals referred by someone they know. (IDC)
Getting a referral from a happy client is stronger than any sales pitch you could make.
Seed World CREATE can help with your digital marketing strategy through many tools and channels, from your planning your website to creating content for social media and much more.
Some of the services we offer:
- Virtual Event Production
- Field Days
- Engagement Platform
- Virtual Trade Booth
- Web Development
- Social Media Integration
- Digital Ad Packages
Social Media Ads, Google Ads, Email marketing, Newsletter design templates, YouTube ads, Infographics
- SEO and SEM Campaigns
- Marketing Automation Integration
- Landing Pages & Lead Magnet Package